Building Alliances: Final Target Audience

 Building Alliances: Final Target Audience

One of the pieces of feedback that specifically applied to what I did for the first presentation pitch was regarding how I approached target audience. I mentioned what age group would possibly be most interested in the environmental issues showcased in game. Another factor I forgot to mention was the monetary side. For this blog, I will be justifying the target audience chosen in these slides below in the financial sense too:
In this, I reference the PEGI age rating system. the ratings we aimed for were 16+ or 18+. This was because of some of the content within SOLASTALGIA being dark and not suitable for children, but also because as previously stated, this age group cares most about the environment. 

In terms of which age groups spend the most time on video games, J. Clement (Statista, 2024) showed that it tends to be those in their 20s and 30s. These age groups are most likely to be playing games that target them, so that is why it's the best course of action from every angle to target the 16 or 18 age ratings from PEGI.


References:

Erick Burqueño Salas, 2023. Concerns about climate change in the United States between 2015 and 2018, by age group [online], Statista. Available at: https://www.statista.com/statistics/492507/concerns-about-climate-change-united-states-by-age-group/ (Accessed 30 October 2024).

J. Clement, 2024. Video gamers in the United Kingdom 2024, by age group [online], Statista. Available at: https://www.statista.com/forecasts/461264/digital-games-users-age-digital-market-outlook-uk [Accessed 31 January 2025)

PEGI., 2024. What do the labels mean? [online]. Pegi.info. Available at: https://pegi.info/what-do-the-labels-mean [Accessed: 30 October 2024].






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